Privacy Notice

Effective date: October 27, 2026

Vervain Audio, Inc. ("Vervain Audio™," "we," "us") makes an always-on instrument recorder with Content Credentials. This notice covers vervainaudio.com and our sign-up forms: what we collect, how we use it, who we share it with, and the choices you have.

What we collect

What you give us

Email address — on every sign-up form
Player Program form: your month and year of birth (used only to check that you are 18 or older), name, email, state, how often and how long you play, how long you've played, your playing level, styles you play, where you mostly play, your gear, string gauge, whether you record your playing now, how you feel about your sessions being recorded during the program, whether you could commit to a one-month program, why you want to join, whether you're interested in our ambassador program later, and (optional, if you are) your social media link(s); and (optional) how many electric guitars and basses you own and which you played in the last 12 months, how many days you played last week, roughly what you spent on gear in the last 12 months (a range), and whether you pay for a music app or subscription
Anything you send us when you email us

What is collected automatically

Site visits (Google Analytics): pages viewed, time on the site, how you arrived (for example, a link or a search), browser and device type, approximate location (country, and region or city where Google provides it) derived from your IP address, and an identifier stored in a cookie
Hosting (Cloudflare): your IP address and basic request details, used to deliver the site and protect it from abuse
Site visits (Cloudflare Web Analytics): Cloudflare's own measurement of visits to the site, which is on whether or not you accept analytics cookies (Cloudflare privacy policy)
Fonts (Google Fonts): when a page loads, your browser asks Google's servers for the site's typefaces, so Google receives your IP address and basic browser details, whether or not you accept analytics cookies (Google privacy policy)
Sign-up records (MailerLite): when a sign-up form is viewed and submitted, and the date, time and IP address of your sign-up and your confirmation
Email activity (MailerLite): our emails contain a small image that tells us whether an email was opened, and tracked links that tell us which links were clicked. Links in our emails also carry campaign tags, so that if you accept analytics cookies Google Analytics can show that a visit came from an email. Blocking images in your email program stops the open tracking.

How we use it

To send the emails you signed up for: news and updates about Vervain Audio and our products
To confirm your sign-up — we send one confirmation email, and you are not added to a list until you confirm
Player Program form: to contact you about the program; only if you tick the ambassador box, to tell you when our ambassador program opens; and only if you tick the news box, to send you product news and launch updates. Selected players get program terms that cover what the product records.
Optional Player Program questions: to understand players' gear, playing and spending, only in totals with no names, and not to choose who joins
To reply when you write to us
To see how many people visit the site and which pages they use
To keep the site and our email working and secure, and to meet our legal obligations

Signing up is not an order

The information list is an email list. Joining tells us you would like updates. It is not an order or a reservation. There is no commitment and no payment.

Who we share it with

We do not sell or rent your personal information. We share it only with:

Service providers that run the site and our email for us
MailerLite — sign-up forms and email (MailerLite privacy policy)
Google — Google Analytics, and Google Workspace for company email (Google privacy policy)
Cloudflare — site hosting and security (Cloudflare privacy policy)
Professional advisers — such as lawyers and accountants, when needed
Authorities — when the law requires it, or to protect the rights and safety of people or Vervain Audio
A buyer or successor — if Vervain Audio is part of a merger, acquisition or sale of assets

Other companies that track activity across websites

If you accept analytics cookies, Google may collect information about your online activity over time and across different websites, through Google Analytics cookies. If you reject them, Google Analytics does not run.

How Google uses this information: policies.google.com/technologies/partner-sites
To opt out of Google Analytics on every site: the Google Analytics opt-out browser add-on
Google signals is turned off for our Google Analytics property, so Google does not use it to link your visits to your Google account.

"Do Not Track" signals

Some browsers can send a "Do Not Track" signal. Our site does not currently change how it works when it receives one.

Cookies

You choose. When you first visit, a banner asks whether you accept analytics cookies. Google Analytics stays off unless you accept. You can change your choice at any time with the “Cookie settings” link in the footer of any page.
Google Analytics cookies (names beginning _ga) tell one visitor from another and measure visits — set only if you accept
MailerLite — its sign-up form script stores a small identifier (ml_guid) in your browser's local storage, not in a cookie
You can also block or delete cookies in your browser settings. The site still works without them.

Emails we send

They come from an @vervainaudio.com address
Each of our news emails has an unsubscribe link and our postal address
After you unsubscribe, we stop sending you marketing email promptly — always within 10 business days

Your choices

Unsubscribe: use the link in any email, or write to [email protected]
Review, correct or delete: write to [email protected] to see what we hold about you, to correct it, or to ask us to delete it. We reply within 10 business days. To protect you, we may first confirm that the request comes from the owner of the email address.
Analytics: reject analytics cookies in the banner (or change your choice later), use the Google Analytics opt-out add-on, or block cookies in your browser

How long we keep it

Sign-up details: until you unsubscribe or ask us to delete them. If you haven't opened or clicked any of our emails for 12 months, we remove you from the list. After you unsubscribe, we keep only your email address, on a do-not-email list, so we don't email you again.
Google Analytics data: 2 months for event data and 14 months for user data such as the cookie identifier
Emails you send us: 12 months, then we delete them
Player Program form answers: no longer than one year, for everyone, whether or not you are selected

Children

Our site and lists are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has given us their information, write to [email protected] and we will delete it. The Player Program form is for people 18 and older. If the birth month and year entered on that form show that someone is under 18, we do not accept the application and we delete the entry.

Security

We use established service providers. No way of sending or storing information online is completely secure.

Where your information is processed

Vervain Audio is based in Massachusetts, USA. Our service providers may store and process information in the United States and in other countries where they operate. We are building a product in the United States for the US market, and this site is intended for people in the United States. We expect to serve other markets, including Europe, in the future, but we are not ready to do so now. You are welcome to browse the site from anywhere, but we are not trying to serve people outside the United States at this time.

Changes to this notice

When we change this notice, we post the new version on this page and update the effective date above.

Contact us

Email: [email protected]
Mail: Vervain Audio, Inc., PO Box 111, Colrain, MA 01340